Brand Style Guide

This guide seeks to answer the question: How can every expression of the Theodore Roosevelt Presidential Library help bring its mission to life? Every touchpoint is an opportunity to tell the Theodore Roosevelt Presidential Library story, shape the participant experience, and build connection—from a campaign or publication to a wayfinding sign or social post. Every person who works with and represents the Library has a part to play in advancing the brand. This guide provides a shared foundation for creating work that feels unmistakably the Library, while giving the brand the flexibility to evolve, adapt, and meet people where they are.

The current version of the Brand Style Guide includes the brand foundation and identity system with more sections coming soon.